Google unveils customizable ‘Moto X’ handset; attempts to revitalize Motorola

The Thursday unveiling of the much-hyped customizable `Moto X' smartphone marks Google's attempts to revitalize Motorola Mobility, which it acquired two years back. The `Moto X' handset is the first major handset from Motorola ever since its acquisition by Google.

The newly-unveiled `Moto X' handset is a sleek 4.7-inch smartphone which will be available in a staggering array of over 2,000 combinations of colors, textures, accents, and other design options.

The `Moto X' smartphone uses mid-range technology, though it is also designed to age stylishly, such that it remains pleasingly usable for the two-year contract period. As such, the handset is notably different from Motorola's Droid line of handsets, which have a rather aggressive aesthetic and are packed with top-of-the-line specifications.

Some of the most notable features of the `Moto X' handset - which has a slightly convex profile - include a 4.7-inch OLED screen; a modified Snapdragon S4 processor; and onboard storage options of 16GB and 32GB. The handset runs Android OS version 4.2.2 `Jelly Bean.'

According to the `Moto X' availability- and pricing-related details shared by Motorola, the handset will hit the markets in late August or early September. In the US, the handset will first be sold by AT&T; followed by Verizon, Sprint, T-Mobile, and US Cellular. The handset will be priced at $199 for the 16GB model, and $249 for the 32GB model.

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